Nicolas Mallet is a modest bank employee resigned to social mediocrity for the security that his job gives him. Introverted and dull, with the assistance and under the guidance of a former high school friend, novelist Claude Fabre, he will become a confident seducer, an opportunist upstart with no defined ambition. In the aftermath of the oil crisis, the Bel Ami of the 1970s experienced a remarkable social rise, relying exclusively on women whom he seduced almost unwittingly, while being remotely guided by Fabre. Going to seek power from those who rule him, knowing how to make himself indispensable, he will succeed in his ascent and favor that of his first conquest. It is only at the end of the film that we discover the real reasons behind Fabre's manipulative attitude.

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