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The Toys That Made Us : Season 2
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Air date: 25 May '18 - 4 episodesThe minds behind history's most iconic toy franchises discuss the rise -- and sometimes fall -- of their billion-dollar creations.
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List of Episodes (4)
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The Toys That Made Us (2017)
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1. Star Trek
25 May '18Plagued by years of brand mismanagement and product inconsistency, a popular space franchise must overcome its past in a competitive toy market.
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The Toys That Made Us (2017)
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2. Transformers
25 May '18Combining ingenious Japanese toys with a creative backstory written by Marvel Comics, Hasbro introduced a line that changed the toy landscape forever.
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The Toys That Made Us (2017)
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3. LEGO
25 May '18From humble beginners in the Danish countryside, this maker of interlocking plastic bricks has become the largest toy manufacturer in the world.
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The Toys That Made Us (2017)
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4. Hello Kitty
25 May '18With the motto "small gift, big smile" as its business philosophy, Sanrio founder Shintaro Tsuji turned a "kawaii" kitty into a global phenomenon.
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