• Air date: 25 May '18 4 episodes
      The minds behind history's most iconic toy franchises discuss the rise -- and sometimes fall -- of their billion-dollar creations.
  • List of Episodes (4)
    • 1. Star Trek

      25 May '18
      Plagued by years of brand mismanagement and product inconsistency, a popular space franchise must overcome its past in a competitive toy market.
    • 2. Transformers

      25 May '18
      Combining ingenious Japanese toys with a creative backstory written by Marvel Comics, Hasbro introduced a line that changed the toy landscape forever.
    • 3. LEGO

      25 May '18
      From humble beginners in the Danish countryside, this maker of interlocking plastic bricks has become the largest toy manufacturer in the world.
    • 4. Hello Kitty

      25 May '18
      With the motto "small gift, big smile" as its business philosophy, Sanrio founder Shintaro Tsuji turned a "kawaii" kitty into a global phenomenon.