• Air date: 18 Mar '09 10 episodes
      Advertising: how it works, and how it works on us. Decode and defuse the commercial messages that swirl through our lives, with the help of a panel of ad industry experts.
  • List of Episodes (10)
    • 1. Australia

      18 Mar '09
      In this episode : How Do You Sell: Australia, The Pitch: Nuclear Power, Ad of The Week: CareerBuilder.com
    • 2. Oral Care

      25 Mar '09
      In this episode : How Do You Sell: Oral Care, Ad of The Week: Witchery Mens, The Pitch: Don Bradman
    • 3. Bottled Water

      01 Apr '09
      In this episode : How Do You Sell: Bottled Water, Ad of The Week: Fake Internet Ads, The Pitch: Ice to Eskimos
    • 4. Petrol

      08 Apr '09
      In this episode : How Do You Sell: Petrol, Ad of The Week: Damage Control, The Pitch: Synchronised Swimming for Aussie Men
    • 5. Weight Loss

      15 Apr '09
      In this episode : How Do You Sell: Weightloss, Ad of The Week: Sexual Abuse, The Pitch: The GFC's effect on CEOs
    • 6. Breakfast Cereal

      22 Apr '09
      In this episode : How Do You Sell: Breakfast Cereal, Ad of The Week: The Million Project, The Pitch: Cosmetic Surgery for Children
    • 7. Tobacco

      29 Apr '09
      In this episode : How Do You Sell: Tobacco, Ad of The Week: Cruelty to Actors, The Pitch: Bring 2012 Olympics to Australia
    • 8. Yourself

      06 May '09
      In this episode : How Do You Sell: Yourself, Ad of The Week: Coca Cola's Health Claims, The Pitch: Cane Toads For Pets
    • 9. Meat

      13 May '09
      In this episode : How Do You Sell: Meat, Ad of The Week: Speight's Beer, The Pitch: Fat Pride
    • 10. Hamburgers

      20 May '09
      In this episode : How Do You Sell: Hamburgers, Ad of the Week: GE sexy mine workers, The Pitch: Make Australians give up their public holidays