Killer Marketing: Top 5 Marketing Stunts Behind Success of Deadpool

By mangoman | 4.9k | 14 Feb 2016

The past few months we have been overwhelmed by the viral marketing of Deadpool . But what strikes is that the film was made on a very frugal budget and the team behind Deadpool did not have much room for expenses. Again Deadpool is a relatively unknown character and comes after the horrible treatment it got in its last outing on the big screen. Thus the makers played by their stengths ie. 'Being Deadpool'
Here are the top 5 marketing stunts that are sheer genius:

The Skull Poop L Billboard

We have seen lots of billboards, some cheezy, some raunchy but this one surely does attract attention and yeah does have a great recall factor.

Deadpool Emojis

Emojis are fun, easy and they are part of our lifestyle now. I have heard that the other gender only speaks in emoji's. Even one emoji is the Oxford dictionary's 'word of the year'. The marketing team pounced the simplest way to be part of every smart phone users conversation and that is smart.

VALENTINE’S DAY BILLBOARD

The Love season is upon us ( maybe for not all of us) but the marketing team did come up with this interesting depiction of the film and yeah many did fell for it. Btw, this even worked on the counter where ladies all around the world returned favor(for accompanying them to the excruciating Twilight and Fifty Shades of Grey )to their hubbies by joining them to the film.

“HOW DEADPOOL SPENT HALLOWEEN” VIRAL VIDEO

It is always tough to get over your past especially how Deadpool was treated in X-Men Origins: Wolverine . So it is time for Deadpool to return favor and also assert his association to the X-Men franchise which helped spread word of mouth and establish some credibility to an otherwise unknown character.

12 DAYS OF DEADPOOL

Last year end, the world was gripped with Star Wars: The Force Awakens and falling rices of crude oil, but it was an apt moment for Deadpool to grab attention through a series of funny and witty daily tit bits leading to release of trailer 2.

A Great Product: Bring on Deadpool 2

Well we do learn lots of marketing mumbo jumbos but at the end of the day, one can't sell a bad product and Deadpool was indeed fun. Not sure whether people needed a break from usual superhero films( the genre is highly oversaturated and becoming nuisance) but Deadpool was a breath of fresh grass. Nonetheless , Men in black suits at 20th Century fox must be going gaga over the box office collections for a film that just cost $58 million. This is a sheer example, maybe the first time, when the numbers from netizens did translate into ticket sales.

source: ScreenRant