• Air date: 02 Jun '14 3 episodes
      A look behind the scenes of British Airways, one of the UK's most visible brands.
  • List of Episodes (3)
    • 1. Episode 1

      02 Jun '14
      British Airways is one of the UK's most visible brands, selling Britishness as a mark of quality. But in the last decade, the business has faced financial crisis and today more people fly Easyjet than BA. As the airline reaches a turning point, the BBC's cameras have been allowed unique access to its inner world, from top level decisions to the daily challenges of a global operation. This episode explores how the airline tries to persuade people to spend more to fly, revealing the world found
    • 2. Episode 2

      09 Jun '14
      For many years London to New York has been the most glamorous and profitable route in BA's long-haul network. This was the route made famous by Concorde, and even today BA's JFK terminal caters for more of the rich and famous than anywhere else. This looks at the heart of BA's New York operations to discover what it takes to keep the 28 flights a day running smoothly on this all-important route, even as the worst winter on record causes cancellations and delays. At the other extreme, BA is
    • 3. Episode 3

      16 Jun '14
      In this final episode we're in the company's main control room with operations manager, and rugby enthusiast, Kevin McKenzie. He reveals how the airline manages the challenges of operating out of the world's most congested airport, and deals with the knock-on effects of some passengers actions - from panic attacks before take-off to suspicious items discovered in luggage. We follow the training of the airline's first intake of cadet pilots since the downturn in air travel after 9/11- each